MarketGrabber
Real Estate Software and On-line Marketplace Builder
MarketGrabber is the premier
real estate software package
for creating dynamic, marketing driven real estate web sites. Built by AlphaPlex,
MarketGrabber incorporates our years of experience creating dynamic and
successful, database-driven web solutions.
Key Features of the Real Estate Edition
- Real Estate Specific Features - Define any number of regions
and sub-regions. Establish up to 4 subscription pricing plans and 4
non-subscription pricing plans. Up to 10 photos per property. Search
by region, zip code, property type, listing type, price range,
bedrooms, bathrooms, square feet and more. Agent profiles for agents
and brokers.
- Marketing - In order for a classified site to be successful,
you need the tools to communicate with your customers under different
circumstances. This package allows you to present different home page
messages to visitors depending upon whether they are registered
customers or not. In addition, the extensive email capabilities
provide further assistance in getting your marketing messages out.
Market Grabber Real Estate also features browse and search statistics
that can be made visible to site visitors. This helps convince
potential sellers to use the service, because they can see exactly
home many people are looking for their items.
- Regions - MarketGrabber
is the only classified system available today with regional capability
built-in from the ground up, not as an afterthought. All ads and
customers can be associated with regions. When ads are searched or
displayed, the system will automatically first display ads in a
customers home region before displaying ads outside of a customer's
home region.
- Ads - Each ad can contain a region, listing type, property
type, building type, view type, title, description, new indicator,
address, city, state, zip, MLS info, bedrooms, bathrooms, building sq
feet, land sq feet, price, school district, year built, and up to 10
photos. Ads can be featured or not. Featured ads are eligible to be
displayed on the home page and appear before non-featured ads in
searches and browsing of ads. Each ad contains a "view
counter". This displays the number of times an ad has been viewed
on the site.
- Agents - Each agent can maintain a profile which includes:
company name, address, city, state, zip, phone, fax, email, web site,
logo, photo and profile. Customer can search for agents and ads show
agent information including a link to see all ads from an agent.
- Search/Browse - Ads can be searched by region, listing type,
property type, building type, view type, zip code, price, bedrooms,
bathrooms, building square feet, lot square feet and free form search
words. Browsing of ads is done be region and within each region, ads
are displayed in a visitors home region before ads outside of their
home region are displayed. Featured ads are displayed before
non-featured ads. New ads are highlighted on the home page.
- Home Page - An effective classified web site brings content
right onto the home page of the site. MarketGrabber
brings marketing copy for non-registered users, copy for registered
users, featured ads and new ads right onto the home page to
immediately deliver value to the site visitor.
- Customer - MarketGrabber
provides your customers with a complete set of tools for providing a
100% self-service environment. These include: on-line registration,
login/logout, remember me, forgotten password, profile update, default
region, refer a friend, My Account control panel, create ad, edit ad,
run ad, delete ad, stop ad and extend ad. Customers can receive email
alerts of ads of interest. Customers can automatically receive notices
of running ads that expire soon or have just expired.
- Customer Privacy - MarketGrabber
has the most extensive set of customer privacy features of any similar
product on the market today. Customers have six different ways to
control their privacy including the ability to remain anonymous when
displaying ads. For anonymous customers, Market Grabber allows buyers
to communicate with sellers via an anonymous email capability.
- E-Commerce - E-Commerce features include: SSL support,
real-time credit card processing, full transaction logging and
reporting, set cards accepted, customizable payment message (for
example: "charges on your care will be from XYZ company")
and customizable charge description (for example: "Ad from
XYZ"). The site uses Authorize.net, the #1 payment gateway, for
processing card transactions. If you do not currently have merchant
accounts, we can provide those for you.
- Pricing - MarketGrabber
Real Estate Edition provides flexible ad pricing. You can price ads
individually with up to 4 durations and separate pricing for featured
versus non-featured ads. You can create up to 4 subscription plans.
Each subscription has a duration, price and maximum listings allowed.
The subscriptions are ideal for agents, brokers or others who want to
list multiple properties.
- Coupons - Coupons can be a powerful tool when launching a new
web site. MarketGrabber
gives you the ability to establish an unlimited number of coupon
programs for all customers or selected customers. Coupons have a start
and end date, a discount percent and a maximum number of uses. A
common use is to give each new customer who registers a coupon for one
free ad. You can decide if a coupon should apply to a subscription or
basic ad.
- Email Messages - MarketGrabber
provides a set of standard email messages you can use to communicate
with your customers and market your service. Standard messages
include: signup, signup verification, ad purchase, refer a friend,
forgot password, email ad, email alerts, expired ad alerts and contact
anonymous seller.
- General Content - MarketGrabber
includes several additional web site sections to help your customers
and help market your services. These include: Help/FAQ's, Links, News
Stories, Privacy Policy Page, Terms & Conditions Page, About Us
Page and Contact Us Page.
- Customizable Look - MarketGrabber
makes it easy to change the look of your site to match your desired
branding. A common style sheet controls graphics, text and colors for
page headers, page footers, and page text. Using a style sheet gives
you the ultimate in flexibility. In addition, Market Grabber comes
with a standard page template which can be used to create new pages on
your site. To see an example of how Market Grabber can be branded,
visit 911Sports.com. This site
includes extensive color and graphics changes to creating a branded
look.
- Display Advertising - Display advertising can be used as an
additional revenue source, to highlight features of your site, or to
link to affiliated sites. Every page of your site can contain display
advertising at the top, right and bottom of each page. These ads may
be banner ads, text ads, or JavaScript ads (ads provided by ad serving
networks). These ads can link to your own site or other sites. Ads can
be targeted by page as well as classified category and are controlled
via a start and end date range.
- Affiliates/Partners - The Real Estate edition of MarketGrabber
includes an integrated affiliate management system. Affiliate features
include: on-line application, co-branding, set commission rate,
integrated click through tracking, integrated registration tracking,
integrated purchase tracking, login/logout, forgotten password lookup,
affiliate marketing links, and complete on-line reporting of clicks,
registrations, purchases and payments to affiliates.
- Administration - MarketGrabber
comes with a web based administration system that makes it easy to
configure and manage your site. You can manage customers, send email
to customers, manage affiliates, send email to affiliates, manage site
content, manage ad categories, manage pricing, manage coupons,
configure approval settings and run reports. All of these functions
work through simple data entry screens using your web browser.
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